VIDEO PRODUCTION

Video marketing and communication has always been a valuable tool, but now it is hotter than ever – with prices that are in reach of almost any size company or organization. Thanks to websites like YouTube, Vimeo, Wistia and others, the use of video as a promotional vehicle has exploded exponentially. YouTube alone gets over four billion video views per day – and it’s not all fun and games.

Additionally, 76% of B2B marketers utilize video for content-driven marketing. In today’s market, leveraging the power of video is a must.

With over 25 years of experience, we are no strangers to video. Total Spectrum’s staff of award-winning, seasoned video pros has worked with companies large and small on an impressive range of projects.

Resource Library

How to Produce a Superior Trade Show Video

A common misconception is that any video – whether it is a short corporate promo, an installation piece or a product knowledge clip shot on a smart phone – is perfect fodder for trade show viewing. In reality, a properly produced trade show video is really its own animal and needs to be approached as […]

De-mystified: What to Expect When Making a Professionally Produced Corporate Video

Short videos for websites, tradeshows, eBlast campaigns, social media and other delivery platforms are becoming larger portions of the marketing pie – exponentially, in some industries. So this article isn’t about the need for video – or how to do it yourself on your smartphone or GoPro. Instead, we are going to cover the professional […]

How to produce an effective video …without footage

How can a video be produced without footage?” You may be thinking “Its animation!” Nope. Animation is a really expensive option, even in 2D. And 3D animation can quickly decimate the heartiest of budgets.

The Art of the Trade Show Video

While it is true that “Content is King”, presentation is always critical. When you meet someone for the first time, you want to make a good first impression. The same should be true for your website, as the overall look and feel of your site is the first thing your visitors will notice. Not only does a website need to look professional and industry-appropriate, it also needs to clearly and professionally communicate to your key message to your core audience.

How to Effectively Deploy Your Finished Video Production (Or what the heck do I do with it now?)

While it is true that “Content is King”, presentation is always critical. When you meet someone for the first time, you want to make a good first impression. The same should be true for your website, as the overall look and feel of your site is the first thing your visitors will notice. Not only does a website need to look professional and industry-appropriate, it also needs to clearly and professionally communicate to your key message to your core audience.

Green Screen Tips and Techniques

Tips and Techniques to Ensure a Great Green Screen Video Production

While it is true that “Content is King”, presentation is always critical. When you meet someone for the first time, you want to make a good first impression. The same should be true for your website, as the overall look and feel of your site is the first thing your visitors will notice. Not only does a website need to look professional and industry-appropriate, it also needs to clearly and professionally communicate to your key message to your core audience.

How to Concept and Executive Produce a Short, Effective Video Production

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