THOUGHT LEADERSHIP

In addition to keeping abreast of emerging industry trends and new marketing technologies, one of our goals as a full-service agency is to share what knowledge we learn and acquire along the way with our clients, associates, vendors and prospects alike. In this age of “Content is King” it’s actually a downright necessity.

We appreciate all visitors to our website and want to keep users engaged and informed. To help meet that challenge, we have prepared a series of Thought Leadership articles on a number of “Hot Topics” for review and reference. New articles will be added periodically. Please sign up for notifications below.

Recent Articles

The Secrets of Successful Brand Positioning Statements

A brand positioning statement – a one- or two-sentence statement that clearly defines how you want your target market to perceive your brand – is meant to be used as a filter for making decisions about your brand’s marketing activities.

Planning Your Lead Nurturing Campaign

The days when prospects had to rely on your sales people to educate them about your offering are gone. Today the average buyer will gather and sift through 65 to 90 percent of their decision-making information before their first contact with your sales force. Then they’ll contact your firm to either ask further questions or […]

Is It Time for a Rebrand?

Your brand encompasses everything that your target audience thinks it knows and understands about your offering. As such, it can be a significant asset for your organization. Unfortunately, because buyers often disregard a brand in seconds, if your brand is not projecting the right image or communicating the right message, it can also be holding […]

Website Design Trends: Out with the Old & In with the New

Website design has come a long way in the past 20 years, and it continues to change and evolve over time. Here’s a roundup of the design trends that we’ve been seeing…what’s trending out, what’s becoming increasingly popular, and the reasoning behind it all. Out: Static Design / Mobile Versions In: Responsive Design Why: Remember […]

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