CONTENT CREATION

Content creation has been a vital marketing tool since “content-driven marketing” – or the practice of generating useful, helpful or informative content of any sort to attract and retain clients – has drastically changed the game over the last few years.

Research has shown that the vast majority of buyers – in some industries up to 90% – do most or all of their own research before making any contact with the company or a salesperson. That means you must have the information they crave available or your competition will. Total Spectrum is well-versed in multiple disciplines of content creation, and we can generate the content you require.

Resource Library

What You Need to Know about the New Marketing Paradigm (Or, why content is now king)

While it is true that “Content is King”, presentation is always critical. When you meet someone for the first time, you want to make a good first impression. The same should be true for your website, as the overall look and feel of your site is the first thing your visitors will notice. Not only does a website need to look professional and industry-appropriate, it also needs to clearly and professionally communicate to your key message to your core audience.

Interviewing for Content Creation (Or tips to get them to say what you need)

While it is true that “Content is King”, presentation is always critical. When you meet someone for the first time, you want to make a good first impression. The same should be true for your website, as the overall look and feel of your site is the first thing your visitors will notice. Not only does a website need to look professional and industry-appropriate, it also needs to clearly and professionally communicate to your key message to your core audience.

Creating Effective Marketing Content Efficiently

Content Doesn’t have to Cost the Crown Jewels Introduction to “Content” You’ve probably heard it before in the modern marketing realm: “Content is King”. Over time, the chorus kept growing louder: Content! Content! Content… so you think to yourself, “The marketing gurus just won’t let this one go.” You know the drill: “Gotta have more […]

5 Secrets of Effective Content-Driven Sales

It’s a fact: research has shown that prospective customers are more likely to buy from and feel better about companies that offer valuable content educating them during the decision-making process. 77% of all prospects will gather decision-making information before their first contact with a salesperson. If you provide high-quality educational content about your product or […]

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