The Blog

How to Concept and Executive Produce a Short, Effective Video Production

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Creating Effective Marketing Content Efficiently

Content Doesn’t have to Cost the Crown Jewels Introduction to “Content” You’ve probably heard it before in the modern marketing realm: “Content is King”. Over time, the chorus kept growing louder: Content! Content! Content… so you think to yourself, “The marketing gurus just won’t let this one go.” You know the drill: “Gotta have more […]

Marketing Automation: What is it and why you need it

If you’re in business, “Marketing Automation” is a term that has been getting tossed around A LOT lately. It sounds cool…especially the “automation” part – that has to be a good thing. But what does it really mean, and what does it do? If you ask around, chances are you will probably get a bunch […]

Website Design Trends: Out with the Old & In with the New

Website design has come a long way in the past 20 years, and it continues to change and evolve over time. Here’s a roundup of the design trends that we’ve been seeing…what’s trending out, what’s becoming increasingly popular, and the reasoning behind it all. Out: Static Design / Mobile Versions In: Responsive Design Why: Remember […]

Marketing Automation vs. CRM

What’s The Difference and Who Wins? The question is often asked, what’s the difference between marketing automation and a Customers Relationship Manager or CRM system? Which is superior? In this short article, we will compare and contrast marketing automation’s easy-to-learn functions with customer relationship management (CRM) software such as SalesForce or Zoho. This no-nonsense comparison/throw-down […]

Marketing Automation vs. ESP

What’s The Difference? Marketing Automation vs. Email Service Providers (like MailChimp) Another frequently asked question is “What’s the difference between marketing automation and an Email Service Provider, or ESP; don’t they do the same types of things?” In this short post, we will compare and contrast marketing automation’s intuitive, easy-to-learn functions with email service providers […]

Why Marketing Automation?

Click on the link below to view our Why Marketing Automation PDF: Spark Presentation: Why Marketing Automation? – PDF

5 Secrets of Effective Content-Driven Sales

It’s a fact: research has shown that prospective customers are more likely to buy from and feel better about companies that offer valuable content educating them during the decision-making process. 77% of all prospects will gather decision-making information before their first contact with a salesperson. If you provide high-quality educational content about your product or […]