A brand positioning statement – a one- or two-sentence statement that clearly defines how you want your target market to perceive your brand – is meant to be used as a filter for making decisions about your brand’s marketing activities.
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Content Doesn’t have to Cost the Crown Jewels Introduction to “Content” You’ve probably heard it before in the modern marketing realm: “Content is King”. Over time, the chorus kept growing louder: Content! Content! Content… so you think to yourself, “The marketing gurus just won’t let this one go.” You know the drill: “Gotta have more […]
If you’re in business, “Marketing Automation” is a term that has been getting tossed around A LOT lately. It sounds cool…especially the “automation” part – that has to be a good thing. But what does it really mean, and what does it do? If you ask around, chances are you will probably get a bunch […]
What’s The Difference and Who Wins? The question is often asked, what’s the difference between marketing automation and a Customers Relationship Manager or CRM system? Which is superior? In this short article, we will compare and contrast marketing automation’s easy-to-learn functions with customer relationship management (CRM) software such as SalesForce or Zoho. This no-nonsense comparison/throw-down […]
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What’s The Difference? Marketing Automation vs. Email Service Providers (like MailChimp) Another frequently asked question is “What’s the difference between marketing automation and an Email Service Provider, or ESP; don’t they do the same types of things?” In this short post, we will compare and contrast marketing automation’s intuitive, easy-to-learn functions with email service providers […]
Click on the link below to view our Why Marketing Automation PDF: Spark Presentation: Why Marketing Automation? – PDF
It’s a fact: research has shown that prospective customers are more likely to buy from and feel better about companies that offer valuable content educating them during the decision-making process. 77% of all prospects will gather decision-making information before their first contact with a salesperson. If you provide high-quality educational content about your product or […]