THOUGHT LEADERSHIP
In addition to keeping abreast of emerging industry trends and new marketing technologies, one of our goals as a full-service agency is to share what knowledge we learn and acquire along the way with our clients, associates, vendors and prospects alike. In this age of “Content is King” it’s actually a downright necessity.
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What’s Trending in Marketing Photography for 2017
/in BLOG, The Thought Leader /by Mark TerpeningSo you’ve got an ad, flier, or social media post deadline coming up, and you’re looking for that killer image to call out to your audience. But what does that look like? It’s a question that many marketers like you have asked. And from “the chosen,” trends emerge to help us stay current.
The Secrets of Successful Brand Positioning Statements
/in BLOG, The Thought Leader /by Mark TerpeningA brand positioning statement – a one- or two-sentence statement that clearly defines how you want your target market to perceive your brand – is meant to be used as a filter for making decisions about your brand’s marketing activities.
Planning Your Lead Nurturing Campaign
/in BLOG, The Thought Leader /by Scott W. GravesThe days when prospects had to rely on your sales people to educate them about your offering are gone. Today the average buyer will gather and sift through 65 to 90 percent of their decision-making information before their first contact with your sales force. Then they’ll contact your firm to either ask further questions or […]
Is It Time for a Rebrand?
/in BLOG, The Thought Leader /by Scott W. GravesYour brand encompasses everything that your target audience thinks it knows and understands about your offering. As such, it can be a significant asset for your organization. Unfortunately, because buyers often disregard a brand in seconds, if your brand is not projecting the right image or communicating the right message, it can also be holding […]
Website Design Trends: Out with the Old & In with the New
/in BLOG, The Thought Leader, Website Development /by Scott W. GravesWebsite design has come a long way in the past 20 years, and it continues to change and evolve over time. Here’s a roundup of the design trends that we’ve been seeing…what’s trending out, what’s becoming increasingly popular, and the reasoning behind it all. Out: Static Design / Mobile Versions In: Responsive Design Why: Remember […]